SOFMEDICA, one of the most dynamic and rapidly growing medical technology groups in Southeastern Europe, is implementing a strategically significant business transformation program aimed at establishing a unified operating model across its international operations. With a presence in Greece, Romania, Hungary, Bulgaria, Cyprus, Croatia, Slovenia, Uzbekistan and Egypt, SOFMEDICA bridges the gap between patients and innovative medical technologies in oncology, cardiology and neurodegenerative diseases. EPSILON DYNAMICS, a business unit of EPSILONNET Group and its international software arm, is entering into a strategic partnership with SOFMEDICA to modernize its operating model. The aim is to integrate critical business processes and data, creating a shared digital foundation for its international operations and future growth.

Leveraging the Microsoft Dynamics 365 platform, including Dynamics 365 Sales, Dynamics 365 Customer Insights – Journeys and Dynamics 365 Business Central, EPSILON DYNAMICS is taking a central role in project governance, ensuring a consistent solution design while addressing the requirements of each market. This approach lays the foundations for greater transparency, more effective oversight and consistent operations across SOFMEDICA’s international footprint.
Leveraging the Microsoft Dynamics 365 platform, including Dynamics 365 Sales, Dynamics 365 Customer Insights – Journeys and Dynamics 365 Business Central, EPSILON DYNAMICS is taking a central role in project governance, ensuring a consistent solution design while addressing the requirements of each market. This approach lays the foundations for greater transparency, more effective oversight and consistent operations across SOFMEDICA’s international footprint.
“For SOFMEDICA, business transformation is a strategic investment in how we operate, collaborate and grow. For an organization with a presence in nine countries, operational effectiveness and continued growth requires common processes, integrated information, a unified view of the business and the ability to make decisions based on reliable, real-time data. With EPSILON DYNAMICS as our partner, we are laying the foundations for more effective coordination, better decisions and an operating model capable of supporting our next phase of growth.”
“We are proud to be part of SOFMEDICA’s ecosystem through our investment in this strategic partnership. The project brings together ERP, CRM and Marketing within a unified Microsoft ecosystem, with a strong international dimension. The successful go-live of Microsoft Dynamics 365 Sales within a short and demanding timeframe already represents a significant milestone and demonstrates the value of sound planning and close collaboration between our teams. Together with SOFMEDICA, our goal is to build a modern, scalable and unified digital platform that meets current business needs and supports the Group’s future growth through a shared, extensible and modern operating model. This project reflects our strategic focus on delivering complex digital transformation projects with an international reach, harnessing the full Microsoft Dynamics 365 ecosystem.”