COUGAR SPORT A.E.B.E., founded in 1979, specializes in the manufacturing and retailing of athletic apparel. Initially, it served medium and large enterprises within the industry but gradually shifted towards producing its own products and opening its first retail stores. Nine years after its establishment, the company moved into its own premises, and in 1991, it was restructured as A.E.B.E.
Today, COUGAR SPORT has a strong presence in the retail market, operating four successful physical stores in Larissa, Trikala, and Volos, along with five warehouses and two e-shops.