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Case Study

Company: KENTIA

Category: Trade

Applications: Digital Marketing, Search Engine Optimization (S.E.O.), Web Design

Company

A leading brand in its sector, continuing to write its own history!
KENTIA is one of the most acknowledged and successful companies in Greece, that continues to attract new consumers in difficult times.
One of the most important reasons for this is the company’s successful online promotion by the specialized team of DIGITAL4U.
Focused on our goal, we constantly modify our strategy, following the needs of the e-shop and the physical shops, with 100% success!

Need

We set strong foundations in advertising the company, choosing first of all the proper SEO – friendly platform, so that digital marketing actions were efficient. Our strategy was customized on the brand needs, with occasional adjustments according to season and demand.

Solution

Market and competition analysis
Actions including Google Ads, SEO, boost post on Facebook, could not be missing from our plan. However, before their application, we proceeded to a meticulous analysis of competition, in order to utilize each action at the right time and in the right order. As soon as the market analysis was completed, our product goals and main target group were specified.
Physical shops
Through Loyalty programs, shop events and other actions strengthening the retail network, we also strengthened the e-shop and physical shops visits.
Social Media & SEO
We successfully managed social media, earning the trust of a wider audience and facilitating direct communication with customers.
The fruitful SEO actions earned a high rank for the website in the Google search engine and increased traffic. Now, with dozen key-words, KENTIA shows up first!

SERVICES
• Eshop Redesign
• SEO
• 360 Digital Marketing Campaign:
• Google Ads
• Social Media Campaign
• Email Marketing
• Content Marketing

Benefits

• 20.83% reduction of website bounce rate
• Over 400 keywords on the 1st page of Google results
• +75% increase of turnover within one year.
• +250% increase of organic visitors in one year of deployment with on-site & off-site SEO actions
• Increased income online and in the shop network all over Greece +30% on an annual basis

Do you want your business to take the next step into the new digital era?

Do you want your business to take the next step into the new digital era?

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