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Case Study

Company: Amateur Olympiakos CFP

Category: Institutions - Associations

Applications: Dynamics 365 for Sales (CRM)

Company

Amateur Olympiakos CFP is one of the oldest and largest Greek sports clubs, active since 1925. While the soccer and basketball teams became professional, Amateur Olympiakos CFP has been successfully encouraging sports in the following fields: Men’s volleyball, Women’s volleyball, Men’s polo, Women’s polo, Swimming, Track, Boxing, Kick Boxing, Tae Kwon Do, Sailing, Ping Pong, Rowing, Wrestling, Canoe Kayak, Tennis, Fencing. Amateur Olympiakos CFP is the first club in Greece to complete a batch member registration program, in order to involve sports fans in its events and it is currently the largest club with over 98,000 members. In addition, the club has launched the “Sports Fan Card”, issued by over 50,000 members.

Need

Amateur Olympiakos CFP sought for a modern Customer Relationships Management (CRM) system, wishing to ensure the following:
• centralized back office monitoring of members and sports fans, with an integrated overview
• optimal management of financial performance
• achievement of top sports fans support services
• excellent interface of the CRM system with the club’s new website and Ticketing system
• planning and promotion of targeted promotional marketing activities
• use of advanced technologies

Solution

In order to cover the above requirements, Amateur Olympiakos CFP chose Data Communication, a Microsoft Gold Partner, due to its extensive experience in the deployment of complex projects and the provision of integrated, interconnected solutions. The Dynamics 365 for Sales (CRM) solution was chosen, the top internationally Customer Relationships Management system by Microsoft

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The following subsystems were deployed as part of the project:
• development and utilization of operational areas:
• Sales,
• Customer Service
• Marketing
• creation of complex and multiple interfaces
• with the new website
• with the union’s Ticketing system, in order for the system to collect Sales and Customer Service data
By integrating a multitude of specialized operations and tools, the Dynamics 365 (CRM) solution allows Amateur Olympiakos CFP to:
• manage and properly utilize all contacts information
• boots its sales via targeted Marketing actions and strong reporting tools
• provide upgraded sports fans services through an interface with the new union’s website and the Ticketing system, simplifying registration processes, providing a member card and online ticket issuing

Benefits

The main benefits enjoyed by Amateur Olympiakos CFP are the following
• Processes automation
• Immediate access – via a uniform system – to the union’s multifaceted data
• Complete monitoring of active supporters
• Deployment and evaluation of targeted Marketing actions
• Achievement of an optimized sports fan experience
• Integrated management of the union’s various financial aids
• Top, multi-tier security as required by the European regulation (GDPR)

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Relative Products

Dynamics 365 for Sales (CRM)

A Customer Relationships Management CRM Cloud platform, optimizing sales and customer relationships. 
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